METRO FEATURE
NRI Mania
It's the NRI season in India, time for them to shop,
party hop, match-make for their offspring or catch up with family and old friends.

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Mom-ji, I
met this lovely Indian piece of art at the crafts bazaar |
When fumes merge with fog on the streets of Delhi,
when the sun disappears with an apology of warmth, that's when Ramola Bachchan appears in
the city. "In the 8-10 days that I've been here, I've been invited to two lunches and
two dinners every day," drawls one of London's best-known social butterflies of Asian
pedigree. The other daughter-in-law in Hindi filmdom's first family, this Bachchan makes
regular business trips to India. But in winter, it's "vacation time for me".
Ramola is in the big league. For those like her, time in
Delhi or Mumbai is for family and friends, meeting people whom she may host in turn at her
celebrated parties in London, though the spate of extortion threats in the past year has
meant that parties in India are discussed in whispers. Even lower down the scale, there is
a large element of quid pro quo hosting ("you call me for your Christmas bash here,
I'll invite you to my Diwali do there", with expenses picked up at either end). While
such talk is publicly pooh-poohed by most, privately it's raging to the point of
irritation. Ajay Manchanda -- based in Geneva, on vacation in Delhi -- concedes that
"a number of people land up there and expect to be given the same
waited-upon-hand-and-foot treatment which is not possible for us".
Look, don't touch |
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Tanzy daarling, is my
exclusive designer, ethnic innerwear ready for fitting-witting? |
But for thousands of others -- from the UK, US, Hong
Kong and elsewhere -- winter in India is party time. "It's a global homecoming of
sorts for me," says Mumbai socialite Kishen Mulchandani, who thinks city parties
aren't a patch on the ones thrown by NRIs. This is when the year-round trickle swells into
a flood as the marriage and festive season perks up the country's social capitals, and the
overseas fraternity drops in to shop, party hop, matchmake for their offspring or get a
dose of family.
This lot isn't just the recent export. They are mostly
second-and third-generation NRI offspring of traders and businessmen who show up with mom
and dad or just by themselves -- usually Sindhis and Gujaratis in Mumbai, Punjabis and
Marwaris in Delhi, and the home crowd in from Kuala Lumpur or Singapore in Chennai.
"It's damn good for all of us," chuckles couturier Rohit Bal who describes many
of his NRI clients -- mostly Sindhis and Gujaratis -- as "babies who come to me with
an open mind". Visitors include those who don't mentally convert rupees into dollars
before they buy, and if they do, end up mildly amused by the exercise. Jaya Panjabi, a
Mumbai designer, who charges her NRI clients Rs 20,000 (less than $500, piffle for the
pardesi) for an "ethnic outfit", sighs in a wild flirtation with political
incorrectness: "I have to drastically change my tastes for them." Tarun
Tahiliani, a favourite, points out that the youngsters are of two kinds: the chic crowd,
and those who "have this notion of what is traditionally Indian, and so want to
regress 30 years". The season is so good for him that he goes so far as to say:
"We could do as much business in the December-February period, as we do in the entire
year."
We're fresh out of
Kajol copies. Will this Preity Zinta edition from Dil Se do? |

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The rich pickings extend to saris, especially
Kanjeevarams, and pseudo antiques -- Kathiawari-style wooden doors, ultra-traditional
furniture. Shops in Mumbai like Sheetal, Ensemble, Kaysons, Golden Leaf and the Oberoi
arcade, and Delhi's Kalpana, Khazana at the two Taj hotels and Mohanlal & Sons do huge
NRI business. Apart from shopping, seeing and being seen is a major rite. "You're
here for weddings and since you hang around among your own circle, you invariably get
invited to all the other weddings," says Simi Jhaveri, in Mumbai from LA.
The more the better, especially if matchmaking is on the
mind. Neeraj Chaudhary, for instance, has been to three weddings in the last 10 days.
Tall, handsome, 30 and single, he has visited Mumbai from Hong Kong every year for seven
years to "check out the scene". He's still checking. This year the dapper
dresser has spent his time hopping from weddings to watering holes like Geoffrey's, the
NRI hot spot. "Everyone hangs out at these places every night ... waiting," he
says wryly. People like him will. He doesn't want a bride, he wants Helen of Troy.
"Tall, sexy, sporty, good family, should come highly recommended."
A salon owner in Mumbai cackles and rattles off a
less-than-flattering description of his quintessential NRI clients. "Blonde hair,
Cartier watch, dripping with diamonds." They love "popping vitamin pills and
discussing nutrition". And they "love trying to get in touch with some designer
or the other on the mobile". For an evening of Fosters and vodka-tonics at Geoffrey's
or at Djinns in Delhi, NRI women are resplendent in Prada and Ferragamo, with Gucci
trimmings and the regimental diamond solitaire earrings. These bleached, waxed,
well-manicured overseas belles inspire envy, loathing or lust among Mumbaikars and
Dilliwallahs.
Either way, it's an uneasy relationship. Where an NRI tends
to hang around with another NRI and the RI with RI, both watching with mutual interest --
and disdain. "In the '80s," says Niranjan Sharma, a former nri groupie, "we
thought they knew everything. Now youngsters travel abroad more often and they don't think
NRIs are superior to them. In fact, the tables have turned." It's come to such a head
that some NRIs like Jhaveri actively insist that she's not the "typical NRI",
the kind that "think no end of themselves ... love going to the races, wearing
branded stuff". Next year, the homecoming might be even harder to handle.
(Some names have been changed on
request.)
-- Priya Ramani and Anna
M M Vetticad |