January 19,  1998  
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SOCIETY AND TRENDS
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ANTI-AGEING CREAMS
Bottled Promises

Ponds Age Defying Complex: "Over time, a 70 per cent reduction in fine lines"; Alpha Nutrium; Rs 98 (60 ml).

Synergie Wrinkle Control Cream: "Smoothens fine lines, delays wrinkles"; Natural Hydroxy Ceramides plus vitamin E; Rs 115.

Lakme Skin Revival Lotion: "Younger looking skin begins in just two weeks"; Alpha Hydroxy System (aha); Rs 59 (60 ml lotion).

Cadila EverYuth Anti-Wrinkle Cream: "fight the visible signs of ageing"; Collagen and Elastin; Rs 103.50 (40 ml).

Avon Anew: "You'll begin to see glowing skin in just two weeks"; aha, Anti-Oxidants; Rs 750.

Coty VitaCare Wrinkle Treatment Formula: "delays appearance of fine lines and wrinkles"; aha, Vitasomes: Rs 125 for 40 gm.

Coty VitaCare Deep Penetrating Under Eye Repair Cream: "reduces fine lines, puffiness and dark circles"; aha and Vitasomes: Rs 125 for 40 gm.

Oriflame Maximum Treatment Cream: "minimise fine lines and wrinkles while giving a nutritional burst to developing skin cells"; Vegetable Collagen, vitamin A Palmitate and vitamin E; Rs 450 (for 48 ml).

 

NON-SURGICAL TREATMENTS
Ways to Stay Young
Creams, under-eye lotions, skin-revival packs: Rs 46 to Rs 750. Results take a while. Efficacy is debatable. Very popular because of the nominal cost and easy availability.

Isometric therapy for facelift, hip lift, thighs etc: Rs 6,500-Rs 10,000 (for 10 sittings). Instant results. Maintenance treatment required for life.

Under-eye treatment with turtle oil: Rs 6,000. Instant results. Follow-up required.

Collagen injections: Rs 1,000 per shot. Instant results that last six months.

Hormone Replacement Therapy (skin patch): Rs 2,000 per month. Offsets many problems associated with ageing such as osteoporosis. Glowing skin and hair are other results. Could be carcinogenic.

Hair weaving (for balding pates): Rs 5,000-Rs 10,000. Flowing hair in a jiffy. Maintenance required every few weeks.

Ayurvedic elixirs: Rs 55 upwards. Not proven, unless you're a believer.

 

 

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