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 CURRENT ISSUE JAN 7, 2002  

BUSINESS: HOUSING FINANCE

Estate Of Bliss

Flush with funds, finance companies and banks are bending over backwards to attract borrowers

By Vivek Law and Sandeep Unnithan

DREAMS COME TRUE: Earning Rs 13,000 a month, businessman Sanjay Sinha, 36, could not have thought of buying a flat in Mumbai but for a Rs 3.80 lakh loan for 15 years. He will be paying an EMI of Rs 4,712.

In normal times, Sandeep Ghia would be seen as a finicky customer. The 28-year-old doctor wanted to buy a house close to where his parents live in suburban Mumbai so that his nine-month-old child could be left with them when the Ghias went to work. Also, Ghia wanted to take a loan that would cover more than 85 per cent of the cost of the house. If Ghia was demanding, Khusru Mistry, a 31-year-old executive in a computer hardware firm, was no different. "I wanted a loan that levied no pre-payment charges and a processing fee of not more than 1 per cent," says Mistry. Can borrowers be choosers?

Housing finance companies (HFCs) certainly think so. They are falling over each other to attract customers with customised loan packages, low interest rates and minimal paperwork, even pampering them by waiving the processing fee. "I managed to get a 90 per cent loan from a foreign bank," says Ghia. And Mistry has also finalised a deal for his dream house.

Some builders have also joined hands with financiers to offer value-added services. Mumbai-based Hiranandani Constructions, for instance, has tied up with Citibank to turn into a one-stop shop for prospective house buyers, offering everything from home loans to help with paperwork and even giving out houses of non-resident customers on lease. It is also tying up with HDFC Standard Life Insurance to offer a health insurance scheme to customers.

   BUSINESS
How They Woo The Customer

FINANCIAL INSTITUTIONS
»
Interest rates on housing loans are at all time low levels.
» No processing and administrative fee. Earlier, this was up to 1-2 per cent of loan amount.
» Lending up to 90 per cent of the cost of property.
» Low or no prepayment charge.
» Longer term loans extending up to 15 or 20 years.
» Variable EMI that increases with time or is linked to the prevailing rate of interest.
» Help in finding a suitable house.

BUILDERS AND REALTORS
»
Provide free accommodation to the customer till his own house gets completed.
» Offer amenities like schools, health clubs and places of worship in the premises.
» Partially furnish apartment, kitchens and even provide air-conditioning free.
» Tie up with finance companies to offer credit to customers and help them with paperwork.
» Plans to offer insurance cover to customers through tie ups with private insurance firms.

Interest rates have come down
  Rate of Interest EMI for a Rs 5 lakh loan for 15 years
1997 16.00%

Rs 7,474

1998 15.50% Rs 7,299
1999 13.50% Rs 6,615
2000 12.75% Rs 6,365
2001 12.00% Rs 6,000

Much of what's happening has to do with the change in the age profile of people buying and building houses today. Two decades ago, people usually bought houses only after they retired. They mobilised life savings and pawned jewellery. They never took loans. All that has gradually changed. The average age of people buying homes is now in the early 30s. Ghia and Mistry represent this growing tribe of young Indians.

Of course, aiding this trend is the easy credit from HFCs and the attractive tax sops offered by the government to borrowers. On October 17, interest rates were further cut, bringing them to all time low levels. Property prices too are relatively low, though they are threatening to perk up. "This is probably the best time to buy a house. If you factor in the tax benefits, the effective rate of interest is about 8.5 per cent," says Keki M. Mistry, managing director of HDFC. "Today, the cost of buying a house in India is about 3.5 times a person's annual income as against 10-15 times a decade ago. The international norm is 2-4 times," says Mistry.

With a monthly income of about Rs 13,000, businessman Sanjay Sinha, 36, could not have thought of buying a house in Mumbai a few years ago. But this Diwali, he was able to finalise a deal for his dream house in suburban Mira Road. He will be paying an equated monthly instalment (EMI) of Rs 4,712 for 15 years to repay the Rs 3.8 lakh he borrowed from HDFC.

In the more affluent Worli, 36-year-old banker Sandeep Gupta had bigger dreams. Gupta, whose salary is Rs 2.5 lakh a month, bought the house he was living in as a tenant. He borrowed Rs 75 lakh and will be paying an EMI of Rs 95,000 till 2016. "My children liked the house and we had got used to it. And their school is very close," he says. The EMI is steep but Rs 1,50,000 of the loan repayment gets deducted from Gupta's taxable income for the year, resulting in a saving of Rs 50,000 annually at his income slab. Also, he saves on the monthly rent of Rs 50,000. As Prathit Bhobe, regional business head (mortgages) of ICICI Personal Financial Services, says, "If you take the rent and the interest lost on the deposit that goes with it, it may only cost you a little more to take a loan and buy a house."

RENT AS EMI: Sandeep Gupta borrowed Rs 75 lakh and bought the house he lived in as a tenant. The EMI of Rs 95,000 (15 years) is steep, but he saves Rs 50,000 a month on rent and Rs 50,000 a year on income tax.

What is common to all these people is that their loans are for a tenure of 15 years. The change in the age profile of borrowers allows HFCs to structure loans for longer terms. Till a few years ago, the maximum tenure was 10 years. Today, most lenders also have 20-year loans on offer, although the 15-year tenure is the most popular.

Lenders are innovating packages to suit the needs of the customers. For instance, many young people are taking loans in which the EMI is initially low but increases with the years when the borrower's income would also rise. Another favourite is the loan with a floating rate of interest, which means the EMI will vary with changes in interest rates.

HFCs are also competing on how the outstanding loan is computed. Lenders like sbi calculate the amount outstanding on a daily reducing balance. That makes a loan at a higher rate of interest cheaper than one that calculates on a quarterly, or even a monthly reducing balance.

The competition is cutthroat. Banks and finance companies are also trying to woo existing borrowers by dangling the refinance carrot. Some have even started doing away with the need for a guarantor. Builders too are doing their mite. There are many of them who pay a part of the interest burden till such time the flat they are selling is ready to move in. Some even allow a client to stay free of cost in another accommodation while his home is getting ready.

There is a method in the madness with which financial institutions are wooing customers. In the past year, borrowings by the industry in India have come down sharply. Banks are flush with funds they want to lend. The housing finance sector is a safe option-no borrower would default on repaying a housing loan where the collateral is the property itself.

Low interest rates, attractive income tax benefits, prompt disbursement, it seems the customer could not have asked for anything better.

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