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CARE
TODAY
INDIA
TODAY HINDI
CURRENT
ISSUE OCTOBER 28, 2002
LIVING: FITNESS CENTRES
Fit for Fun
Health meets recreation in a trend that sees gyms
giving way to lifestyle centres
By Nidhi Taparia Rathi
HIGH ON LIFE: Dancing to Bollywood songs is
the zingy way to reduce inches
For a dank,
sweaty place stacked randomly with treadmills, cross trainers and weights,
the gym of the early 1990s was an unlikely hotspot for the emerging breed
of the health-conscious yuppie. But with the craze showing scant signs
of dying out, the health centres were forced into a facelift-sauna, massage
and steam rooms. Even jacuzzis were crammed in to stretch the salubrious
experience. It was an expansion that never stalled. In a transition that
has edged out its predecessor much like an extinct species, today's gym
is embellished with a flurry of accoutrements designed to lure the laziest
of gym rats. So after the workout, one can have a shampoo, blow dry or
a hair cut, sip a decaf with wholegrain muffins in the café, chill
out in the spa, get an oxygen hit, even buy a few paintings while leaving.
Gym rat? More like a pampered poodle.
Take Moksh in south Mumbai. A beauty salon, café,
an exercise studio and a spa all rolled into one in 11,000 sq ft of space,
it shies away from being the quintessential gym. It also offers pre-film
screenings and displays affordable art by famous Indian painters for its
members, besides ante-natal and post-natal exercise classes, salsa, Art
of Living, yoga and jazz ballet. For those who want an energy boost, there
is an oxygen bar.
The new recreation-cum-fitness urge is making gym owners across the
metros sit up and herald changes. In cities where distances limit recreation,
it is becoming a fad among entrepreneurs to throw in that extra something
to attract the fitness-conscious and the uninitiated. Says Swati Bhargava,
sales and marketing team, Jay Wellness Centre (JWC) in Kailash Colony,
Delhi: "These are no longer just gyms. They are lifestyle centres
that address your needs round the clock, operating on flexi-time."
Which means you can walk in for a workout, a breakfast, even a visit to
the doctor any time of the day.
DE-STRESS ZONE: Relaxing at Moksh in Mumbai
can mean time spent at the oxygen bar as much as at yoga, salsa or
jazz ballet classes
It's clearly an idea whose time has come. Darshana Gupta, 45, gets restless
if she can't squeeze in her workout every three days, but till only eight
months ago, the housewife, unlike most fitness buffs, had not set foot
inside a gym. Today, she's dancing the salsa and shimmying to the latest
Bollywood tracks in her Filmy Fit class in order to reduce. She is one
of the 3,000 members at Exert, Mumbai, which houses a spa, a salon and
a café, Injest, under the same roof.
Says Anuradha Yusuf, proprietor of Exert: "There is a lot of spillover.
Members like to indulge themselves after a workout with a spa package.
They also spend time buying sports accessories from the pro shop as much
as they enjoy sipping coffee in the café." Gupta, who spends
10-15 hours a week at Exert, says, "I come to the gym to exercise
to the Hindi film songs and practise my salsa moves." She chose from
a variety of speciality classes like kickboxing, tae bo, taekwando, kung
fu, spinning and power punch on offer in her gym.
In Delhi, 26-year-old businessman Ravish Kapoor spends a good part of
his mornings at the JWC, "a gym five minutes from my workplace".
So practically every weekday, Kapoor carries his work clothes and shaving
kit to the gym for dressing up after the workout. "I have moved my
bathroom in here," he jests. The centre is conveniently equipped
with a salon, sauna, jacuzzi, health café, even an underwater gym.
The routine also gives him time to catch up with his "buddies"
who are also members.
HEALTH DRINK: Coffee after a workout is a cool
way to unwind at Inch by Inch, Mumbai
To cater to surging desire to be fit more and more gyms and health centres
are propping up. So, Inch by Inch-The Body Temple on Mumbai's Marine Drive
has a low-cal café with several extra services thrown in, while
Qi uses Dynamix, an exercise studio, to offer classes ranging from kickboxing
to taekwando. A swimming pool on its multilevel gym for aqua aerobics
is the latest lure offered by Zaf in Mumbai, and 02 in Chennai, which
started with a gym and a dance floor last year, now has two exercise and
dance studios, a health bar and a gallery for art shows.
The mushrooming of fitness centres has given rise to a new trend-gym
hopping. For Mumbaikar Zarina Mittal, 31, who has changed three gyms in
the past nine months, being seen at the latest fitness destination is
also an ego massage. "The gym you go to is a style statement. So
at Moksh, I am not just exercising but also gossiping, going on shopping
sprees, partying at the in-house restaurant and going out with friends
formed here."
Such luxury does not come cheap. The annual membership at Moksh varies
from Rs 30,000 to Rs 60,000 depending on peak/non-peak hours, with free
sessions at the oxygen bar and discounts thrown in. The rates are similar
at the JWC, and membership includes yoga, aerobics, aqua aerobics classes
and "recreational events". But as Kapoor says, it helps relieve
stress and more important, it's fun. Which seems to be the latest credo
fitness centres are living by.
-with Methil Renuka in Delhi and Arun Ram in Chennai