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For
some time now, Diwali has no longer been just the festival
of lights but a celebration of conspicuous consumption instead.
While the occasion calls for big spending and the worship
of the Goddess of Wealth, India often went to an ostentatious
extremespending lakhs of rupees on fireworks, decorations,
gifts, clothes, lavish parties or just gambling it away. Gold
and glitter is out, togetherness in. Tired of reckless revelry
and rituals, people now look at the festival of lights as
a more meaningful and individualistic celebration. Yet for
those who wish to splurge, this economy-hit festival promises
to be the cheapest in years.
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