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CARE
TODAY
INDIA
TODAY HINDI
CURRENT
ISSUE JANUARY 27, 2003
BUSINESS: CELL PHONES
War Of The Rings
Unfair terms
push cellular companies to take an unprecedented action-defy the regulator.
At stake: Rs 25,000 crore investment and one crore users.
By Vivek Law and Rohit Saran
January
2003 should have been a month for mobile phone operators to uncork the
bubbly to celebrate hitting the 10 million subscriber mark. But celebrations
were over even before they could begin. For the past few days, grim-faced
cellular chieftains of India have been posing every second day in a desperate
attempt to save their businesses.
The cellular industry is at war with its regulator,
accusing it of bias and alleging that it is openly siding with fixed-line
players who have been allowed to offer limited-mobile services (also called
WLL-M: mobility through wireless in local loop) through fixed-line licences.
Their balance sheets dyed in red, the latest battle is perhaps a last
ditch effort by mobile operators to stop their customers from moving over
to the much cheaper WLL-M services and save their investment of more than
Rs 25,000 crore.
The slugfest started last month when Bharti's
Airtel mobile service blocked all calls coming from Tata Teleservices'
WLL-M network in Andhra Pradesh. Though that interconnect was restored
soon, other mobile operators across the country decided to block calls
from all WLL-M networks last week.
Since there is no agreement as yet between cellular
operators and WLL-M operators for interconnecting each other's calls directly,
the calls from limited mobility to cellular networks were coming via networks
of public-sector telephone companies BSNL and MTNL, with whom cellular
operators have an interconnect agreement. The blockade by cellular companies
meant that the users of limited-mobility phones (five lakh across the
country) cannot call over one crore cell-phone users. WLL-M operators
cried foul and the Telecom Regulatory Authority of India (TRAI) issued
orders to cellular operators on January 9 asking them to allow calls from
limited-mobility networks to be received on cellular networks.
WHAT'S AT
STAKE
Cellular operators
Rs 25,000 cr
is the total money invested so far. Rs 8,000 cr is
the estimated losses incurred. 1,04,80,430 is
the number of subscribers till December 31, 2002.
Limited
Mobility Operators
Rs 25,000 cr
is the total money invested so far. Rs 7,000 cr
is the estimated losses incurred. 4,68,000 is
the number of WLL-M subscribers.
Cellular operators refused to comply and challenged
the TRAI order. They issued an open letter to the regulator (published
in newspapers) accusing it of bias. "The TRAI order is unfair, arbitrary,
discriminatory and is against the principles of natural justice,"
says Sunil Mittal, chairman of Bharti Tele-Ventures, owner of India's
largest cellular service Airtel that has a subscriber base of over 28
lakh. Bharti has been asked to permit calls from Tata Teleservice's limited-mobility
Indicom to be received on the Airtel network with immediate effect. In
contrast, contends Mittal, TRAI did nothing when BSNL stalled the interconnect
agreement with Bharti for 15 months, which is still not functional.
TRAI struck back with its own open letter, accusing
cellular operators of being unfair, hasty and wrong on facts. "The
cellular operators' move is anti-consumer and grossly anti-industry. It
is an attempt to create pressure on judicial and regulatory process and
subjugate the market," says M.S. Verma, chairman of TRAI (see interview).
The regulator has ordered cellular operators to restore connectivity or
face penal action. Defiant cellular operators have refused to do so. They
have time till January 21 to respond. BSNL and MTNL joined the battle
by threatening to disconnect all cellular calls on their networks if cellular
companies did not restore interconnectivity. The issue, if not sorted
out, could lead to crores of telephone users not being able to make calls.
That would hurt consumers and operators both. The stakes are just too
high. And the players too big (see box).
FIGHT TO
A FINISH
CELLULAR OPERATORS
Refuse to allow
WLL-M calls to be received on cellular phone free of charge. Cellular operators
pay Rs 1.14 for every 3-minute call made to a WLL-M network. Want parity: like
cellular operators, WLL-M operators should pay for interconnect. Claim they are
being forced to subsidise and fund their competitors-WLL-M. Refuse to abide
by TRAI directive to allow interconnect to WLL-M service. Term TRAI move
biased, discriminatory.
TELECOM
REGULATORY
AUTHORITY OF INDIA
Issues notice
to cellular operators for defiance. Says cellular
operators are violating existing agreements. Promises guidelines
on interconnect by January-end. Says WLL-M won't
become full mobile phone service. Alleges cell
operators pressurising regulatory process.
The flashpoint has been in the making for the
past two years. The cellular industry has been complaining about the lack
of a level playing field with limited-mobile services-a misnomer as the
services on offer are almost the same as full-fledged mobile services.
They also moved the Supreme Court which in December 2002 asked the Telecom
Disputes Settlement Appellate Tribunal (TDSAT) to ensure a level playing
field. Cellular operators claim they pressed TRAI in August last year
to address the issue of interconnection between their networks and that
of the limited-mobility players prior to the nationwide launch of WLL-M
services-the Tatas went nationwide last month and Reliance opened bookings
for its Reliance India mobile service on January 15.
Their contention: when a call is made from a
cell phone to a fixed-line phone or a WLL-M phone, the mobile subscriber
pays Rs 1.20 for three minutes in addition to the airtime. Of this, Rs
1.14 is paid by the cellular operator to the fixed line or WLL-M operator.
In other words, the fixed-line operator does not charge anything to its
subscribers for incoming calls, but gets Rs 1.14 per call received from
the mobile operator. On the other hand, when a call is made from a fixed
line or a WLL-M phone to a cell phone, the cellular operator gets nothing.
The fixed-line subscriber is charged Rs 1.20 for a 3-minute call and the
money is kept by the fixed-line operator. Because of this system, cellular
operators say they are finding it difficult to make incoming calls free.
Inherent in the system was a subsidy for fixed-line
operators, justified by the stringent social obligations imposed on them.
But cellular operators are unwilling to extend the subsidy to WLL-M because
it is a rival service. Reliance Infocomm and Tata Teleservices have already
announced far lower tariffs than the prevailing cell-phone charges and
cellular operators know that if they do not match these rates their subscribers
would switch to WLL-M. Cellular operators say that if they too were given
Rs 1.14 per call received on their network, it would help them offer free
incoming calls to their subscribers-something they know they have to offer
sooner than later.
BASIC/WLL-MOBILE OPERATORS
Claim interconnect
charges paid by cellular operator are meant to subsidise their basic
telephony. Cellular operators
charge airtime, basic operators don't. Unlike cellular
companies, basic operators have to provide service in unviable areas. BSNL and MTNL
threaten to disconnect cellular calls.
TRAI agrees that limited-mobility service cannot
be treated at par with fixed-phone service in determining interconnect
charges and argues it is committed to announcing a new tariff structure
and interconnect charge regime by January-end. Then why couldn't TRAI
wait till then instead of forcing an unfair system on us, ask the cellular
operators. As a clinching argument, TRAI cites the interests of WLL-M
customers as the reason for its haste. But cellular operators are not
convinced. To them the interest of the one crore cell-phone users is as
important.
Limited-mobility players on their part have conceded
that they are willing to have an equal termination charge for calls made
to and from a WLL-M phone to a mobile phone. "We have offered an
interim 30 paise per call termination charge with a commitment to pay
(or receive) the difference between the final termination charge determined
by TRAI," says S. Ramakrishnan, MD, Tata Teleservices. Adds a Reliance
official: "We have already offered them zero termination or bill-and-keep
charge on both sides (networks at both ends are free to charge what they
wish from the customer and keep what they get)."
Cellular operators have rejected these proposals.
Reason: they have been paying thousands of crores of rupees (Rs 1,600
crore in 2002 alone) as access charges to fixed-line operators. They say
their cost of terminating a call is 90 paise and they will settle for
nothing less than that. "This is not a subzi bazaar where anyone
can say this is what we can give as termination charge. Why hasn't the
regulator sorted out the issue before the launch of services by new operators?"
asks Rajeev Chandrasekhar, chairman, Cellular Operators' Association of
India and of BPL Innovision Group. Asim Ghosh, managing director, Hutchison,
India's second-largest mobile operator, is equally combative. "Everyone
is talking about the right of the limited-mobility subscribers. But no
one seems to be concerned about the right of the cellular subscribers
to get more affordable services," he says.
If WLL-M players-who have promised customers
free incoming calls and tariffs as low as 40 paise per minute-agree to
a termination charge of even 90 paise per call, their tariff structure
would need to be reworked.
In many ways, the Government has to share the
blame for the current chaos. The genesis of the problem lies in allowing
fixed-line players to offer mobile services under the garb of limited-mobility
without bidding for mobile licences. TRAI has now been asked to consider
allowing a fifth and a sixth cellular players. It is unlikely to happen
in a hurry as the regulator will have to build a strong case for more
players in an already crowded market, perhaps the most competitive in
the world.
What now? Are cellular, limited-mobility and
public-sector telecom operators on the verge of cutting off wires on each
other, stranding most telephone users with dead lines? Unlikely. Right
now all parties are buying time awaiting the TRAI's new rules of interconnect
which according to Verma may come even before the end of this month.
Those rules too may or may not satisfy all operators
and could fuel another battle. And that is bound to take matters beyond
the regulator to the highest level of Government, which, by the way, was
instrumental in giving the green signal to WLL-M services. The end solution
is most likely to be a balancing act: cellular operators will get a slice
of interconnect charges allowing them to lower their tariffs further,
while WLL-M operators may have to raise tariffs a little to meet the payout
to cellular companies. Till such a package is worked out, there will be
more blood on the streets. And the bubbly will remain in the freezer.
INTERVIEW:
M.S. VERMA
"We'll
deal with delinquency"
Under an unprecedented
attack from cellular operators and faced with a chaotic and loss-laden
telecom industry, TRAI Chairman Maya Shankar Verma put up a brave
defence to Senior Editor Rohit Saran. Excerpts:
On the chaos in the telecom sector: What
cellular companies have resorted to is arbitrary, discriminatory
and may even be illegal. It's an attempt to stop a service that
couldn't be stopped through a judicial process. It creates the impression
that the system is not working. We have to demonstrate that it is
and it will deal with delinquency.
On the delay in new interconnect rules:
In July 2002 we released a reference interconnect offer. New interconnect
rules will be announced by January-end or even earlier. They will
be cost-based and non-discriminatory. It took time because there
aren't reliable data on interconnect costs.
On failure to ensure level-playing field:
Our process is transparent. We have told cellular operators that
everybody's interest will be protected. We did change Reliance Infocomm's
tariff proposals, which might have been predatory. Regulation is
accountable for what it does and what it doesn't.
On WLL-M being a threat to mobile service:
Our stand is, and will remain, that product differentiation between
limited mobility and mobility will be maintained. The court has
said so. The licence terms say that. If there is a licence violation,
cellular operators should approach the licensor.
On TRAI's autonomy: None of the players
in the industry is exercising self-regulation. Then there is multiplicity
of authorities. Licensing and spectrum allocation is with one authority;
market regulation is with another. But we are under no pressure-except
the pressure of the market.
On holding dual posts: The post of IDBI
Bank chairman is non-executive and is not in conflict with my functions
in the TRAI. I take no remuneration from the bank. Having spent
my life in the financial sector, I didn't want to severe links.
I had informed the Government of my position before accepting chairmanship
of TRAI.