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It's enough for a collective "Hai Ram". American irreverence-and
ignorance-knows no boundaries. Nothing else explains the tasteless Gandhi-bashing
indulged in by two symbols of American cultural influence: music channel
MTV and Maxim, a magazine that focuses mainly on sex and sports.
Maxim's article titled "Maxim's Kick-ass Workout" depicts
a muscle-bound hunk beating up an image of Gandhi. To add insult to injury,
it had another piece titled "Oh! Calcutta" which lists "Three
reasons to Hate Gandhi" (he was a lousy husband, a rotten father
and a poor role model).
MTV, not widely known for its taste either, followed with G-Man, a clone
of the Mahatma who wears earrings, eats junk food and whose favourite
phrase is "yo man".
Groups of American PIO's have shot off angry protests while Tushar Gandhi,
the Mahatma's grandson, has written to Prime Minister A.B. Vajpayee seeking
"strict action" against the erring media outlets.
MTV India, meanwhile, professes ignorance about the series put out by
its American unit, while Maxim is yet to react.
The last word hasn't been heard yet on the issue but Gandhian Nirmala
Deshpande came close when she declared, "Gandhi is so great that
such pygmies who try to ridicule him only expose themselves."
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