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TODAY HINDI
CURRENT
ISSUE APRIL 21, 2003
BUSINESS: CAMPUS RECRUITMENTS
On the Job
A pick up in campus placements points to several
new and exciting trends in the job market, placement strategies and course
structures
By Malini Goyal
Two
years ago when Khurram Khan stepped into the Faculty of Management Studies
(FMS), Delhi, it was amid uncertainty and gloom. Some 20 graduates of
the outgoing batch had their job offers cancelled. A few had been told
to defer the joining date. The situation this year is very different.
Within four days of the campus recruitment, all 85 FMS graduates landed
jobs. Says Khan, who is heading for the US to work for Blue Star Infotech:
"I have got my dream job."
LOOKING UP: Campuses saw a rise in job offers
this year
The gloom has lifted on most business and engineering school campuses
across the country. But that hasn't been replaced with a boom-not as yet.
"The good news is that bad news has stopped making headlines,"
says Alok Pandey, chairman of Placement, IMT-Ghaziabad. That points to
the first key trend India Today spotted in campus recruitments this year:
the number of jobs has increased, but not the level of salaries.
After two years of a job drought caused by the economic slowdown, the
dotcom bust and the global accounting and corporate scandals, companies
across sectors are again head hunting in a big way. While premier institutes
like the IIM-Ahmedabad saw a spurt in corporate visitors (70 companies
came this year compared with 45 in 2002), even second-rung business schools
have been more crowded this year. IMT-Ghaziabad had 72 companies against
65 in 2002. Besides traditional recruiters like consultancy firms, banks
and FMCG companies, the it industry upped its intake substantially. Companies
from the sunrise sectors of insurance and bio-sciences also hired more
than they did in the previous year. Even engineering colleges saw a rise
in recruiters: IIT-Roorkee hosted 85 companies against 70 last year.
But while jobs were aplenty, salary levels were same or even lower than
last year. The average annual salary offered to an FMS graduate dipped
from Rs 7.2 lakh last year to Rs 6.88 lakh this year, a drop of almost
5 per cent. IIM-Calcutta saw average dollar salaries slip from $92,000
last year to $76,000. Clearly, the global meltdown and the sluggish Indian
economy caused a correction in salary levels.
EMERGING TRENDS
JOBS HAVE RISEN, NOT WAGES
More companies visited B-schools but offered lower salaries than
last year.
MNCS LOSE THEIR SHEEN
Jobs with Indian corporations were in more demand than those with
MNCs.
MID-CAREER SWITCHES COMMON
More and more B-school graduates are people who have worked before.
NGOS ENTER THE CAMPUS
Many big NGOs are now hiring MBAs to give an edge to their operations.
B-TECH ISN'T GOOD ENOUGH
Engineering graduates are looking for a second degree, often an MBA.
Another defining trend on the campuses was the losing lustre of MNC jobs
and rising charm of Indian companies. While multinationals like Nortel,
Cisco and Accenture were star recruiters till a few years ago, Indian
companies like Infosys, Wipro, Ranbaxy and ICICI Bank stole the limelight
this year. ICICI Bank, which has grown at a furious pace in the past two
years, was the biggest recruiter at IIM-Calcutta and IIM-Bangalore this
year.
The past few years of global mergers, acquisitions and bankruptcies
have dislodged MNCs from their most-coveted-employer status. A merger
or acquisition of companies abroad leads to uncertainties about the future
of its employees in India. If a Sandoz and a Ciba-Geigy merge to form
a Novartis, a Grindlays Bank merges with Standard Chartered Bank or a
Compaq joins hands with Hewlett-Packard, there are jobs lost or devalued
because of duplication of the workforce. "Even a small development
overseas may affect your job prospects in India," says Khan. Also,
the bankruptcies of the one-time high-profile employers like Enron and
Daewoo are still fresh in the mind of many job seekers.
From the institutes' and the students' point of view, an emerging trend
is that working people are taking mid-career breaks to enhance their professional
qualifications. Till a few years ago, working people only took up part-time
MBA programmes and only a handful joined a full-time course. But the incidence
of executives joining a full-time MBA programme has gone up sharply. This
year, more than half the graduates of FMS had worked before they did their
MBA. And these mid-career switches have received an encouraging response
from prospective employers. IIM-Calcutta saw 54 lateral placements (placements
at higher than entry levels) this year.
THE
SMILES ARE BACK
RAJ KAMAL, 32 BUREAUCRATS IN BUSINESS: Even civil servants are making mid-career
switches. This IAS and an MBA from the Indian School of Business-Hyderabad
will soon join McKinsey & Co.
KHURRAM
KHAN, 25 SWADESHI CHARM: Despite having job offers from MNCs, this graduate
of the Faculty of Management Studies-Delhi settled for an Indian company.
He will be joining Blue Star Infotech in the US.
In fact, most B-schools have separate strategies for lateral placements.
Last year, IIM-Bangalore began its lateral placements much before the
rest of the batch. Says Anuraag Maini, general manager, hr, Gillette India
Ltd: "An MBA degree boosts the prospects of a professional."
The success of the Indian School of Business (Hyderabad)-which admits
only working executives-can be credited with initiating the trend. Despite
the precarious economic conditions last year, the highest overseas offer
for an ISB graduate was $220,000 per annum and the highest rupee salary
was Rs 28 lakh a year.
Part of the pick up in the number of jobs is also due to colleges reworking
their courses and recruitment strategies to suit the current corporate
realities. Most colleges fixed the number of job offers a student can
have to no more than two. There was a time when students could pocket
as many as five jobs and then choose the best. Some colleges have modified
their course modules to suit the needs of companies. For instance, IIM-Calcutta
is offering optional courses on marketing in practice and strategic brand
management. Second-rung B-schools like IMT-Ghaziabad are trying harder.
Last year, due to the IT meltdown, students with systems specialisations
had a difficult time during placements. This year, the institute tweaked
the course and broadened its content. It has set up a curriculum revision
committee which consults industry executives to review the course structure
every year. IIT-Roorkee has managed to get sponsorship for some students.
Last year, GE had sponsored two undergraduates to hire them after they
graduate. This year it sponsored five students.
On an average though, engineering colleges are yet to witness a job
profusion. Though marginally better than last year, placements even at
premier engineering colleges like IITs average 50-60 per cent. The erstwhile
escape route-an overseas degree-has become difficult with US universities
getting tight fisted. Desperate, IITians are taking up teaching or research
assistantships. "The situation is disappointing," admits IIT-Mumbai
placement officer Nandkishore Rathi.
A good number of IITians-up to 30 per cent-opt for further studies.
And those who do take up a job, plan a mid-career break to enhance their
professional skills. Often, this is an MBA degree. Clearly, the continued
sluggishness of the manufacturing sector-even as services boom-is taking
its toll on engineering jobs. Some engineering students are even questioning
the relevance of their degree. "The degree has to evolve and make
itself relevant to the times," says Saurabh Srivastava, an IIT-Kanpur
alumni and chairman of the Infinity Technology Investments. Many IITs
have already introduced MBA courses, while some have included modules
on entrepreneurship and management in the regular curriculum.
A surprise trend is the entry of NGOs into B-school campuses. The Singapore-based
National Kidney Foundation (NKF) hired an IIM-Ahmedabad graduate. The
trend is likely to gain momentum considering the number of summer projects
that are on offer this year. Greenpeace India offered a project to a student
of IIM-Kozhikode. IIM-Calcutta leads with 11 summer placements from the
NKF and cry. Says Sanjay Joshi, student representative, IIM-Calcutta:
"It is more gratifying to work for an NGO as you can see instant
results on the project you're working on."
The two-year churning in the job market has brought about some painful
but positive changes on the campuses.