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Curry Beer
There is competition for Cobra Beer, which ruled the roost in Indian
restaurants and clubs in the UK. A new Indian beer brand, Tikka Gold,
is to hit the market. The proprietors say it is the first premium imported
beer brewed specifically with curry eaters in mind.
Rohit Amin, director of Tikka Beer, says: "As a beer lover, I decided
to create Tikka Gold for curry lovers." In addition to using only
the finest European malts, hops and spring water in the brewing process,
Tikka Gold uses rice in order to bring a taste of the exotic to the traditional
Pilsner recipe.
Explaining the choice of the name Tikka, Amin says other than lending
its name to Britain's favourite dish, a tikka is a mark made on the forehead
during Indian marriages.
Tikka Gold and curry is a partnership of Indian creativity and Belgian
know-how. Blending the right amount of rice with the perfect balance of
malts, hops and spring water gives the beer its distinctive golden colour.
The lustrous hue provided Tikka Gold with the ideal name. The new beer
will be available in 275ml and 500ml bottles.
-Ishara Bhasi
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