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INDIA TODAY
     CURRENT ISSUE OCTOBER 30, 2006
 
   SOCIETY & THE ARTS: GANDHIGIRI
 

Saying It With Love

From Mumbai to Lucknow, anyone who has a problem is resorting to Gandhigiri

 
  PICTURE SPEAK

FLOWER POWER: The Gandhigiri Club garlanding traffic offenders in Pune

Twenty-nine-year-old Puja Joshi, an activist in Mumbai, had been finding it difficult to get along with her colleague. Every conversation would end in a quarrel. Constant slugfest at workplace was having its toll on Joshi until she watched Lage Raho Munnabhai. Joshi soon began being more open towards her colleague's views and more polite in her response. "We haven't become the best of friends, but at least now we are civil to each other," she says.

What innumerable lectures on Gandhian principles in schools and colleges couldn't do, a three-hour Bollywood masala dipped in urban street slang has done. It has rekindled the latent Gandhi in several like Joshi. From the Ulhasnagar policemen in Mumbai who are now trying to counsel a thief before registering a case to the residents of Hazratganj in Lucknow who handed out bouquets to passers-by and officials of the Excise Department recently demanding removal of a liquor shop from their area, everyone who has a problem is resorting to Gandhigiri.

In Pune, Shantilal Suratwala, former mayor of the city, was so deeply inspired by the film that he started a Gandhigiri Club which now has over 300 members. On October 2, in true Munnabhai style, the club garlanded nearly 1,000 motorists who broke traffic rules. "I feel great passion for Gandhian ideology. The film inspired me to take my passion to streets," he says.

  PICTURE SPEAK

What innumerable college lectures on Gandhi couldn't do, a three-hour-long Bollywood masala has done.

Benazeer Baig, head of Rana Educational Trust in Bangalore used similar tactic. Land bought by the trust to run a school for street children was occupied by a private company. To make them vacate it, Baig took flowers for the entire staff of the company followed by a newspaper campaign urging readers to do the same. Within weeks the company vacated the premises.

Lage Raho Munnabhai's co-writer Abhijat Joshi attributes the film's growing influence to its simplicity of approach. "We did not concentrate on Gandhi's rituals like spinning and fasting. Our attempt was to exhibit his spirit and passion to create solutions for problems," says Joshi. Sociologist Lata Narayan, however, feels it's a passing fad. "While some have been inspired enough to take up something concrete, others haven't bothered. The collective memory of the film will be shortlived," she says. It remains to be seen whether Gandhigiri will endure but for the time being it has resurrected the peaceful optimist in many of us.


-By Prerana Thakurdesai with Nirmala Ravindran and Subhash Mishra

 

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INDIA TODAY
CURRENT ISSUE
OCTOBER 30, 2006
 IN THIS ISSUE
COVER STORY

FACE OFF

OTHER STORIES
 

No Mercy

Exploring New Ground

Law And Order

Time For Recovery

Skewed Growth

Chauvinism Rules

Bulls Are Here To Stay

D-street's Safest Hands

Billions In Bills

As Good As Dead

Soft Power

Soap Opera Season

The Vanishing Of Veeru

Saying It With Love

A Verry Good Year

Alone In The Lost City

"I Am Envious Of Writers Who Are In India"

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